Karthik Pathlavath

About Karthik Pathlavath

Salesforce Developer & Marketing Cloud Specialist (6x Certified) with deep expertise in building automation-driven, personalized solutions using AMPscript, LWC, Apex,SQL and API integrations. Skilled at developing scalable, high-performance workflows across Salesforce Marketing Cloud and Core CRM, with a strong focus on data segmentation, journey automation, and custom user experiences. I help businesses streamline operations and maximize ROI. Let’s connect to build smarter Salesforce solutions.

Experience

1. Salesforce Developer

   Charter Communications

   Feb 2023 — Present · NC, US

   Marketing Automation & Engagement: • Designed and implemented automation workflows to streamline marketing operations and customer engagement, improving campaign efficiency. • Developed Journey Builder workflows integrating customer segmentation and dynamic content for personalized messaging. • Created segmentation models for targeted marketing campaigns, enhancing engagement and retention. • Integrated Salesforce Marketing Cloud with external systems (REST/SOAP APIs) for data synchronization. • Built dynamic, personalized email content using AMPScript & SSJS to improve engagement. • Implemented data pipelines via Automation Studio, streamlining imports and automation. • Conducted campaign performance evaluations using KPIs like open rates, CTRs, and conversions. • Salesforce Development & Customization: • Developed Apex classes & triggers to automate business processes. • Implemented Asynchronous Apex solutions (Batch, Future, Queueable Apex) for complex data processing. • Built Lightning Web Components (LWCs) to enhance UI and interactivity. • Optimized Governor Limit Apex triggers & classes for scalability and efficiency. • Deployment & System Optimization: • Configured CI/CD pipelines using Copado for seamless deployment. • Automated release management and deployments, reducing manual errors. • Conducted system audits and performance monitoring for stability.Key Achievements: • Enhanced field service efficiency with FSL customization. • Developed custom dashboards, increasing data-driven decisions by 15%. • Improved customer engagement, boosting campaign performance by 30%.

Education

• Saint Peter's University

  Master's degree, Business analytics

• Osmania University

  Bachelor of Commerce - BCom, Computer Science

  2017 — 2020

• SRI MEDHAVI JUNIOR COLLEGE

  INTERMEDIATE , M.P.C

  2015 — 2017

• MOTHER TERESA MEMORIAL COLLEGE OF EDUCATION, TANGMARG

  High School ,SSC

  2008 — 2015