Karthik Kotturu
Ex-Engagement Lead at Saras Analytic | ecommerce | data analytics | data visualization
- Role
- Engagement Lead at Saras Analytics
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Karthik Kotturu
Strategic data and analytics leader with 10+ years of experience across e-commerce, startups, IT and consulting. Proven track record in building data infrastructure, leading cross-functional teams, delivering actionable insights, and driving business growth. Holds valid U.S. B1/B2 business visa
Experience
Engagement Lead
Oct 2022 — Present · Hyderabad, IN
Led full-cycle data analytics engagements for 4–5 U.S-based DTC brands ($10M–$350M in revenue), bridging client goals with data-driven solutions to improve growth metrics like CAC and LTV. Owned client relationships from discovery to delivery, translating business needs into technical requirements and analytics outcomes Managed a cross-functional team of 4–5 analysts and engineers; responsible for hiring, training, and performance reviews Designed and deployed scalable analytics infrastructure using DBT, SQL, and BigQuery; built reusable data models and pipelines Delivered custom dashboards and deep-dive analyses in Tableau, empowering marketing, sales, operations, and finance teams to make informed decisions Led quarterly planning, project renewals, and upsell conversations by showcasing business impact of analytics work Frequently surfaced actionable insights that influenced campaign optimization, retention strategies, and overall revenue growth Key Skills: Client Engagement, Data Strategy, DBT, BigQuery, Tableau, SQL, Team Management, E-commerce Analytics
Education
Indian Institute of Management Tiruchirappalli
Master of Business Administration (M.B.A.), Marketing, Strategy
2014 — 2016
JB Institute Of Engineering and Technology (JBIET)
Bachelor’s Degree, Computer Science
2006 — 2010
Skills
- Management
- C++
- C
- Marketing
- Business Strategy
- Sales
- Sql
- Java
- Strategy
- Market Research
- Marketing Strategy
- Microsoft Office
- Team Management
- Cost Accounting
- Financial Accounting
- Pl/Sql
- Business Analysis
- Microsoft Excel
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