Karthik Kotturu

Head of Marketing

Role: Head of Marketing at Speraxdao
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Karthik Kotturu

I have headed marketing, growth and content for leading startups and crypto protocols…

Experience

Head of Marketing
Speraxdao
May 2024 — Present · Bengaluru, IN
Spearheaded full-stack Web3 marketing, driving product launches (eg. liquidity farms) with paid (eg. Web3 DSPs) and community related campaigns; led SEO (programmatic, GEO), content (blogs, tutorials, backlinking), newsletter/roadmap rollouts and planning user acquisition via airdrops, KOL marketing, paid ads, PR, DeFi ecosystem collaborations.Scaled multi-channel growth across X, YouTube, TikTok, Instagram, Telegram, LinkedIn, and AMAs including AI driven content & video strategy; utilized Google Analytics and GTM for performance analysis; managed investor decks, token listings on centralized exchanges, waitlist pages, and CMC/Coingecko data.

Contact information

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Work email
•••••@sperax.io
Personal email
•••••@•••••.com
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Current company

Speraxdao

Information Technology and Services · 22 employees · Founded 2020 · New York, New York, United States

Sperax USD launched USDs in December 2021 and is the leading stablecoin and yield automating protocol on Arbitrum. Sperax USD mints USDs, a 100% collateralized stablecoin. USDs is fully on-chain and generates organic yield for its holders by sending collateral into various delta neutral DeFi strategies. The yield is passed back to holders via a gasless rebase, unlocking the power of compounding interest with no action necessary from the end user. The SPA token is the governance token of Sperax USD. SPA token holders can benefit by staking SPA to gain governance power in the Sperax DAO, and also be a revenue sharing partner with USDs. A portion of the yield generated from USDs collateral is passed back to stakers of SPA, another portion is burned. This aligns incentives between the governors of the protocol, the SPA stakers, and USDs holders. Sperax USD launched the Demeter protocol in November 2022, a no-code farm launcher on UniV3. Anyone can build their own fully incentivized farm without any coding or technical expertise. Demeter protocol is fully audited and permissionless, serving as a key piece of decentralized infrastructure. For more information visit https://sperax.io/, or visit the dApp at https://app.sperax.io.

sperax.io

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