Karthik Basappa
Senior Yield Manager @Adtheorent
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WORK HISTORY
Senior Yield Manager @Adtheorent
Campaign Optimization and Management: Ensuring programmatic campaigns meet KPI, spend and margin goals - Targeting and Audience Building: Utilize predictive models and geo contextual audience segments to identify and target most relevant users - Data Analysis: Utilize SQL and Tableau to interpret data for relevant campaign optimizations
EDUCATION
Cornell Johnson Graduate School of Management
Master of Business Administration - MBA
Brandeis University
Bachelor of Arts - BA, Economics, International Relations
King's College London
International Business
ABOUT KARTHIK BASAPPA
Programmatic media buying expert with DSP, SSP experience across all digital formats…
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