Karthik Banda
Senior Media Activation Executive - Paid Search | WPP Media (GroupM) | Ex - Dentsu
- Role
- Senior Media Activation Executive (Paid Search) at WPP Media
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Karthik Banda
As a 6+ year Senior Digital Marketing Specialist, I have become an expert in creating…
Experience
Senior Media Activation Executive (Paid Search)
Jan 2022 — Present · Hyderabad, IN
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. • Providing recommendations and execute strategies for keyword opportunities, campaign structuring & targeting, display network, and other facets of paid search in accordance with client goals. • Create, manage and optimize the ad campaigns.• Managing campaign budgets, monthly estimates and monitoring account performance. • Optimize ad copy, landing pages, keyword research, and analyze competitors. Keyword analysis and research, Conduct in-depth analysis of larger campaigns. • Test Different ad copies and optimize the AdWords account. • Great hands on experience in reporting using tools Search Ads 360, Deathstar, Google Editor, Google ads, Data Studio etc, with customized dashboard to analyze the lead quality and journey.• Define and implement performance reports (weekly / monthly) for marketing campaigns. • Provide detailed monthly and quarterly results overviews to management.• Keyword research and analysis for the newly launching campaigns.• Keep a close watch on few important metrics impression share analysis, quality score and take necessary actions accordingly.
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