Karthik Arun
Certified Adobe Marketo Engage Business Practitioner Expert | Eloqua, Marketo, Sitecore , SFMC - Marketing Automation Tools | Salesforce CRM | ON24Webinar
- Role
- Analyst - Iii at Deloitte
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Karthik Arun
Marketing Automation Specialist with expertise in CRM tools, data analysis, and client communication. Skilled in delivering high-quality marketing content and executing successful campaigns to enhance customer engagement and ensure stakeholder satisfaction.Key Responsibilities and Achievements:*Manage client projects for Deloitte Belgium with direct communication and collaboration, ensuring client satisfaction and project success.*Utilize Deloitte internal Salesforce tools (Connect and Jupiter) integrated with Marketo for CRM database management and optimization.*Collect and analyze data from Salesforce and Marketo to identify growth opportunities and areas for process improvement.*Design and implement emails, landing pages, forms, and smart campaigns in Marketo, adhering to client requirements and receiving commendations from stakeholders.*Develop and manage a comprehensive calendar for marketing emails, event invitations, and newsletters.*Lead multiple marketing automation projects to improve customer engagement and drive customer retention.*Cultivate and maintain relationships with key stakeholders to support successful product launches and ongoing initiatives.Experienced Developer and analyst involves in working Marketing Automation Tools such as Eloqua, Marketo, SFMC and Sitecore Marketo :Emails and landing page creation.Campaign development and deployment.Nurture campaign creation.Dynamic content creation.knowledge on A/B testing.Analyze target audience.Eloqua:Campaign development and deploymentNurture campaign creationEmail creationSegment creationSharedlist & shared filter creationLanding page creationTools used:EloquaMarketoSFMCEmail on Acid VS codeWorkfrontGotowebinarServiceNow
Experience
Analyst - Iii
Jun 2022 — Present · Hyderabad, IN
Marketing Automation Tools - Marketo, Eloqua | Salesforce CRM
Education
PSG College of Arts and Science
Msc software systems
2014 — 2019
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