Karthik Anand
EY GDS | Performance Marketing | Product Owner | Product Manager | Growth & Product Marketing | CRM | Marketing Automations | Artificial Intelligence | Machine Learning | Ex - Noise | Ex - TravelTriangle | Ex - Airtel |
- Role
- Assistant Manager at EY Studio+
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Karthik Anand
Currently serving as a Digital Marketing Consultant at EY, I bring over 7 years of extensive experience in the dynamic digital marketing landscape. As an experienced digital marketer, I specialize in steering eCommerce startups toward growth and profitability, with a proven track record in the electronics and fashion domains. My expertise lies in managing P&L for Direct-to-Consumer (D2C) businesses, optimizing performance marketing strategies, and enhancing customer engagement through innovative solutions.Highlights- Growth-Oriented Leadership: Successfully led performance marketing teams across Facebook Ads, Google Ads, CRM, SEO, and strategic partnerships to achieve significant business milestones- Diversified Marketing Mix: Proficient in identifying and testing new performance marketing channels to create a balanced and scalable marketing strategy- Platform Development: Directed the enhancement of D2C platform features, delivering an improved front-end customer experience and driving business expansion- Data-Driven Campaigns: Expert in implementing a smart listing system that streamlined CRM campaigns, driving higher engagement and increased sales through targeted audience segmentation.I am passionate about leveraging data-driven strategies and creative problem-solving to help brands connect with their audiences in meaningful ways. Whether through marketing automation or precision-targeted campaigns, I aim to deliver high-impact advertising solutions that align with business objectives.Technical Proficiency:Experienced in marketing automation tools such as Moengage, HubSpot, Mailchimp, Salesforce, CleverTap, and Wigzo, ensuring efficient campaign management and execution.Let’s connect to explore how we can drive measurable results and growth for your business!
Experience
Assistant Manager
Oct 2025 — Present · Gurugram, IN
Skilled in building and executing data-driven digital marketing strategies with a focus on performance, automation, and customer experience. Proficient in leveraging MarTech stacks and automation tools to optimize campaigns, streamline workflows, and drive measurable ROI.
Education
National Institute of Internet Marketing
PGDM in digital marketing , Digital marketing
2019 — 2020
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
NIIT
Infoedge, Computer and Information Sciences, General
2015 — 2015
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General
YMCA University of Science & Technology
Sales & Marketing management, Sales and Marketing Operations/Marketing and Distribution Teacher Education
2015 — 2016
Mira model
12th, Business/Commerce, General
2014 — 2015
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