Karthick Nethaji Kaleeswaran
Director of Products | Strategy Consultant | IIMK Product Strategy | MBA
- Role
- Director of Products at Profit.Co
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Karthick Nethaji Kaleeswaran
Director of Product building AI-powered B2B SaaS (PPM & HCM). I run products like full…
Experience
Director of Products
Apr 2021 — Present · Madurai, IN
What I do- Implementing GenAI capabilities to enhance user engagement and simplify product adoption- Lead AI-powered evaluation methods for performance reviews, ensuring higher accuracy, fairness, and efficiency- Spearheading AI-driven automation in PLG, focussing on growth hacking- Driving MAU growth initiatives, optimizing user engagement via AI-based insights, notifications, and collaboration features- Collaboration with Gartner analysts to refine AI driven product strategy and strengthen market positioning- Certified in Generative AI for Product Managers (GoPractice), LLM evaluation & AI observability, focusing on benchmarking and synthetic data applicationsRetention Hacking- Led customer success interventions with a strong focus on retention hacking, using data analytics and usage behavior insights to reduce churn and increase product stickiness- Built customer segmentation models and health score frameworks to proactively identify at-risk accounts and launch recovery campaigns- Drove customer expansion by aligning key product workflows with business value realization, leading to increased NRR- Influenced roadmap decisions by translating recurring customer pain points into product opportunities, contributing to features with high adoption and renewal impact- Improved customer retention rate by 20% by implementing a proactive account insights framework
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