Karthick N.

About Karthick N.

2 years in Adobe Marketo, creating and managing email marketing campaigns, nurturing…

Experience

1. Marketing Automation Consultant

   Positivity

   Jan 2022 — Present · Coimbatore, IN

   Campaign Execution:• Assist in the setup and execution of marketing campaigns using Adobe Marketo.• Create and schedule email marketing campaigns(Webinar, Newsletter, Offer), landing pages, and forms.• Ensure campaigns adhere to best practices and branding guidelines.List Management:• Maintain and update marketing contact databases in Adobe Marketo.• Segment lists for targeted marketing campaigns.• Cleanse and deduplicate data regularly to improve data quality.Reporting and Analytics:• Generate basic reports on campaign performance, email engagement, and lead generation.Automation Workflows:• Assist in building and maintaining automated marketing workflows.• Monitor and troubleshoot workflow issues to ensure seamless automation.Content Management:• Collaborate with content creators to upload and manage marketing assets within Adobe Marketo.• Ensure content is organized and accessible for campaigns.Lead Nurturing:• Support lead nurturing initiatives by helping to create and implement drip campaigns.Collaboration:• Collaborate with cross-functional teams, including design and content, to align marketing efforts by attend team meetings.Training and Self-Development:• Continuously learn and stay updated on Adobe Marketo best practices and features.• Seek opportunities for skill enhancement and professional growth.