Karthick H
Head Consumer Insights at Hershey India
- Role
- Head Consumer Insights India & Apac at The Hershey Company
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Karthick H
18+ years of experience in Market Research, Consumer Insights & Analytics.Providing Insights from consumer, shopper & market that impact decision making for the business.Industries worked on:FMCG-Foods-Chocolates, Confectionery, Spreads (Ferrero), FMCG-Foods-Biscuits/Breads/Cakes/Rusks-Dairy (Britannia), Automobile (Tata Motors, Mahindra & Mahindra), Data/Information/Analytics (Nielsen)Researches worked on-> Quant/Qual, Primary/Secondary, Proactive/Reactive, Strategic/Tactical, Developmental/Track-> Usage & Attitude Study, Segmentation & Equity Study.Insights/Ideas, Concepts, Positioning, Product, Packaging, Pricing, Advertising, Mix, Post Launch, brand/product audits.Shopper researches, Visibility researches, Quality audits, Stakeholder Satisfaction studies, Mystery studies, Static/dynamic clinics.Continuous tracks-Brand/Ad, Retail, Household-> Synthesis of information from various sources: Internal business data, Nielsen Retail, Brand Tracks, Kantar/IMRB/Bintix Household Panels, Media and Other brand/product health studies-> In-depth knowledge about both Nielsen Retail, Brand Tracks and Household Panels-> Knowledge/application of statistical techniques for business decisions.
Experience
Head Consumer Insights India & Apac
Oct 2024 — Present · Mumbai, IN
Education
PSG College of Technology
Bachelor of Engineering (B.E.)
1996 — 2000
National Institute of Technology, Tiruchirappalli
Master of Business Administration (M.B.A.)
2002 — 2004
Skills
- Market Analysis
- Nielsen Retail Audit/Analytics
- Management
- Team Management
- Customer Insight
- Strategy
- Advertising
- Chaid
- Imrb Household Panel
- Statistical Data Analysis
- Marketing
- Business Analytics
- Consumer Insights
- Competitive Analysis
- Quantitative Research
- Marketing Research
- Conjoint Analysis
- Product Research
- Consumer Behaviour
- Branding Research
- Analytics
- Fmcg
- Segmentation
- U&a Research
- Market Research
- Advertising Research
- Analytical Techniques
- Stakeholder Researches
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