Karthik M
Salesforce Marketing Cloud Developer
- Role
- Sfmc Developer at Sri Infotech,inc
- Location
- Concord, NC, US
- LinkedIn followers
- 500 followers
About Karthik M
Marketing technology professional with over 9 years of experience driving customer engagement, personalization, and campaign performance across retail, telecom, and healthcare industries. With 7+ years of hands-on expertise in Salesforce Marketing Cloud (SFMC), I specialize in building scalable, data-driven marketing solutions that align with business goals and enhance customer journeys.My background includes end-to-end ownership of multi-channel campaigns, journey orchestration using SFMC Journey Builder, complex automation via Automation Studio, and dynamic content personalization through AMPscript and SQL. I’ve collaborated closely with cross-functional teams, from strategy and design to development and analytics, delivering measurable results in both B2C and B2B environments.Passionate about optimizing marketing performance through technology, I thrive in fast-paced environments and enjoy transforming business challenges into impactful digital experiences.
Experience
Sfmc Developer
Feb 2023 — Present
Education
Indiana Institute of Technology
Master's degree
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