Karthi Elumalai
Creative Media Designer @Roveir
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WORK HISTORY
Creative Media Designer @Roveir
Vancouver, BC, CA
Roveir is a growth partner enabling tech and DTC companies to scale digitally.As a Creative Media Designer, I collaborate with 20+ startups across eCommerce, SaaS, and B2B, crafting high-impact design solutions that drive conversions, engagement, and brand growth.What I Do: Ad Creative Strategy & Execution – Designing high-converting static, motion, and video ads for paid media campaigns across Meta, Google, and TikTok. UI/UX & Web Design – Crafting user-friendly web and app experiences with Webflow and Framer, ensuring functionality and aesthetics. Brand Identity & Marketing – Developing logos, pitch decks, social media assets, and marketing materials to help startups build a strong presence. Motion & Video Production – Creating engaging animations and videos for product launches, explainers, and promotional campaigns. Collaboration & Strategy – Working closely with founders, marketers, and product teams to execute data-driven design strategies that align with business goals.I take a full-stack design approach—blending UI/UX, motion, branding, and ad creatives to create seamless, conversion-driven experiences.
EDUCATION
BSA Crescent Institute of Science and Technology
Bachelor of Technology - BTech, Computer Science
CICCC - Cornerstone International Community College of Canada
International Business Management, Business Administration and Management, General
ABOUT KARTHI ELUMALAI
I design with purpose — whether it’s a high-performing ad, a clean app interface, or engaging motion content, I focus on making it work.I’ve worked on 50+ projects for 20+ brands — helping early-stage startups, SaaS companies, eCommerce brands, and B2B agencies create designs that drive results.My expertise spans: Ad Creatives & Campaigns – Designing static, motion, and video ads for Meta, Google, and TikTok that convert. UI/UX & Product Design – Crafting sleek, user-friendly web and mobile interfaces that engage users. Web & Landing Page Design – Building high-converting sites with Webflow and Framer. Graphics & Brand Design – Creating logos, pitch decks, and marketing assets that elevate brands. Motion & Interactive Design – Adding life to brands with clean animations and interactive elements. Video Editing & Content Creation – Producing promotional videos, explainers, and short-form content I take a strategic, data-driven approach to design — making sure every decision aligns with business goalsWhether it’s an MVP website, a viral ad campaign, or a compelling brand identity, I focus on delivering designs that don’t just look good—they work.
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