Karsten Stracke
Director Digital Consulting @IBM iX DACH
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WORK HISTORY
Director Digital Consulting @IBM iX DACH
Düsseldorf, DE
I help companies navigate AI‑enabled digital transformation across the entire customer lifecycle. Leveraging my experience leading international marketing teams, I deliver hands‑on development plans, practical use cases, and sensitive guidance to support teams through major transitions. I build scalable global marketing workflows for multinational commerce, media, finance, and tech organizations and advise C‑level leaders on transforming their marketing operations into sustainable, AI‑driven lead‑generation engines. My tech-expertise spans CRM, CDP, data‑lake architectures, paid‑media strategies, and other marketing tactics.
EDUCATION
Económicas UNICEN
Exchange Program Buenos Aires, Argentina, Marketing
California State University, Fresno
International Marketing, Entrepreneurship
Universität Passau
Pre-Diploma, Business Administration and Management, General
HHL Leipzig Graduate School of Management
Diploma, Marketing Management, Entrepreurship, Unternehmensführung
Commerzbank AG
Bankkaufmann
SKILLS
ABOUT KARSTEN STRACKE
Marketing Transformation, Growth Marketing, Demand Generation, Digital Marketing, Customer Experience, Analytcis! These main ingredients for a sustainable growth strategy for B2C and B2B commerce businesses are driving me. Leadership - Management - P&L - International - Data-Technology-People-Symbiosis - Marketing - Sales- E-Commerce - B2C - B2B - D2C - B2B2CSpecialties: Sales-Funnel Growth, Customer Journey, Salesforce, Hubspot, Adobe Marketo, Oracle Eloqua, BSI, SAP Emarsys, Marketing Transformation, Digital Marketing, MarTech, Growth Marketing, Content Marketing, Account-based Marketing, Lead Nurturing, Lead Scoring, Revenue Performance Marketing Management, B2B Marketing, Sales & Marketing Alignment, Online marketing, Social marketing, CRM, Inbound Marketing, International Marketing
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