Katerina Arroyos
Marketing Strategist at KHOU 11 | Helping local businesses create an expansive and impactful presence.
- Role
- Marketing Strategist at Khou 11
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Katerina Arroyos
Marketing Strategist at KHOU 11 | DEI Advocate | Storyteller | Psychology Honors GraduateI’m a Rice University graduate with Honors in Psychology and currently a Marketing Strategist at KHOU 11, where I lead creative, data-driven campaigns that elevate engagement and drive measurable growth.I\'m passionate about telling meaningful stories and spotlighting the people and organizations making a difference in our community. I also champion Diversity, Equity, and Inclusion—both through initiatives at KHOU and through my academic research on workplace discrimination.Let’s connect if you\'re interested in marketing, DEI, or creating content that drives purpose and impact.
Experience
Marketing Strategist
Jul 2023 — Present · Houston, TX, US
As Marketing Strategist, I am the key liaison for Sales and Great Day Houston, attribution champion, sponsored social content lead, and sponsorship developer.
Education
Rice University
Bachelor of Arts - BA, Psychology
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