Karri Owens

About Karri Owens

Senior B2B Marketing & Sales Enablement Leader with 10+ years of experience building scalable systems and leading client-facing, multi-channel marketing programs that support revenue growth across technology, energy, automotive, nonprofit, and association environments.B2B Partner Marketing | Sales Enablement & Revenue Support | Multi-Channel Campaign Strategy | Client-Facing Programs | Scalable Systems Email: o••••••••@gmail.comStrategic B2B marketing leader recognized for partnering closely with sales teams, business clients, sponsors, and stakeholders to deliver clear messaging, effective campaigns, and scalable marketing systems. Skilled at aligning marketing execution with sales and partner objectives to support pipeline growth and retention.Experienced in leading end-to-end, sales-aligned marketing initiatives across email, web, social, events, and partner communications. Brings deep client-facing experience from regulated and distributed environments, supporting sales enablement through usable marketing assets, performance reporting, and workflow optimization.Career history highlights success in B2B partner marketing, client retention, sponsorship development, and investor communications. Expertise includes multi-channel campaign execution, lifecycle email marketing, stakeholder collaboration, and scalable processes that improve efficiency.CORE COMPETENCIES• B2B Partner Marketing & Sales Enablement• Client-Facing Marketing Programs• Multi-Channel Campaign Strategy• Lifecycle Email Marketing & Analytics• Stakeholder & Cross-Functional Collaboration• Sponsorship Development & Partner EngagementCAREER HIGHLIGHTS Increased ABRA’s digital reach 40% YoY through integrated B2B campaigns, sustaining 10% annual growth in memberships, with email open rates of 44%–66%. Led B2B sponsorship and partner marketing programs for AMRA, acting as a primary point of contact for business sponsors and supporting a 67% YoY increase in sponsorship revenue. Delivered 50+ client-facing, segmented B2B email campaigns per month at DealerOn, maintaining 90% client retention. Streamlined email marketing workflows and SOPs, improving operational efficiency by 30%. Developed investor pitch decks and messaging frameworks that supported a $25M funding round.Please connect via LinkedIn or contact 50••••••04 for opportunities in B2B partner marketing, sales enablement, and senior-level marketing leadership.

Experience

1. Marketing Communications & Design Lead

   Karri Owens Designs

   Jun 2015 — Present · Chandler, AZ, US

   A marketing and strategy consultancy supporting B2B associations, startups, and mission-driven organizations with scalable, multi-channel marketing aligned to sponsorship, membership, and revenue growth. Services include email, SEO, web, social, content, and partner marketing.Provide strategic leadership and hands-on execution in partnership with boards, executives, sponsors, and stakeholders to deliver revenue-aligned initiatives. Serve as a fractional marketing lead, translating business goals into clear messaging, scalable systems, and measurable campaigns that drive sponsorship acquisition, member growth, and long-term engagement. Lead cross-functional collaboration, campaign execution, and performance reporting across digital channels.ACCOMPLISHMENTS:• Owned and executed overall marketing strategy for ABRA, driving 40%+ YoY digital reach growth through integrated email, SEO, social, and web initiatives, sustaining 10% annual membership growth and repeat World Show participation.• Led email marketing strategy and execution achieving consistent 44%–66% open rates, more than 2x industry benchmarks, strengthening retention and increasing event participation.• Increased social growth up to 50% through short-form content strategy and optimized publishing cadence, expanding program visibility and reach.• Directed strategy and launch of AMRA’s website as a centralized communication and lead-generation hub, exceeding benchmarks by 3x–5x and sustaining SEO-driven traffic growth.• Developed and scaled AMRA’s sponsorship program, increasing revenue 67% in one year through improved value delivery and structured partner engagement.• Created investor pitch decks and strategic messaging frameworks for Proteum Energy, supporting a successful $25M funding round.Throughout my tenure at Karri Owens Designs, the focus has been building growth-oriented marketing systems that connect strategy, execution, and measurable business outcomes.

Education

• Eastern Washington University

  Bachelor of Arts Degree in Visual Communication, Graphic Design

• Washington State University

  Bachelor of Arts (B.A.), Apparel, Merchandising and Textiles

• Udacity

  Digital Marketing Nanodegree, Digital Marketing

Skills

• Contract Negotiation
• Equine Marketer
• Camtasia
• Hubspot Crm
• Strategic Planning
• Web Content Writing
• Problem Solving
• Web Design
• Adobe Creative Suite
• Creative Problem Solving
• Customer Service
• Technology Management
• Illustrator
• Adobe Illustrator
• Negotiation
• Hotel Booking
• Css3
• Administrative Assistants
• Social Media Marketing
• Creative Solutions
• Resource Development
• UX Design
• Digital Marketing
• Entrepreneurship
• Video Editing
• Custom Hat Designer- Equine Theme My Speciality
• Photoshop
• Indesign
• Search Engine Optimization (SEO)
• Microsoft Excel
• Multimedia Design
• Powerpoint
• Html 5
• Xml
• Access
• Marketing
• Asset Management
• Content Management Systems (Cms)
• Microsoft Word
• Agribusiness