Karrie Hawbaker

Senior Vice President, Integrated Marketing Communications @Health Commerce

Health+Commerce helps innovative businesses in medtech, biotech and digital health succeed in business and improve patient health through strategic communications and integrated marketing programs. In my role leading the integrated marketing communications function, I drive agency growth and business results for a variety of clients - from start-ups to Fortune 500 companies.+Build and lead integrated marketing communications function, including defining services, scoping programs, training and developing staff, pitching/winning business, and delivering impactful client programs.+Lead strategic, insights-based programs that integrate brand strategy, digital, social and content marketing, and traditional public relations to maximize impact for medtech and biotech clients +Oversee high-performing account teams to deliver exceptional client value and agency profitability, including providing strategic senior client counsel, staff planning, budget management, and account forecasting.+Serve on the H+C senior leadership team, helping to define and execute agency growth strategies.+Recruit, develop and retain a high-performing team of marketers while providing all-agency staff with foundational marketing training and skills development.