Karrie Carnes

Senior Content Strategist @Bonneville Power Administration

Portland, OR, US

Leads a team of communicators to produce award-winning creative content as part of a regional education campaign. Uses analytics and industry research to guide content development and evaluate efficacy. Cultivates relationships and conducts surveys with participating customer utilities to ensure content meets the needs of a diverse regional audience of end-use consumers. Responsible for the creation of more than 250 pieces of digital content since 2017 including videos, infographics, webpages, fact sheets, event displays and signage, and social media posts. Collaborates closely with graphic design department to maintain brand integrity across all products and produce visually engaging creative content. The Hydropower Flows Here regional education effort has received the following awards: NWPPA Excellence in Communications Award for Special Publication (2021) NWPPA Excellence in Communications Award for Wild Card (2020) NWPPA Excellence in Communications Award for Special Publication (2020) National Hydropower Association OSAW Award for Public Education (2019)Public Relations Society of America Oregon Chapter Merit Award for Digital Communications (2018) Public Relations Society of America Oregon Chapter Merit Award for Integrated Communications (2018)NWPPA Excellence in Communications Award for Social Media (2018)I also lead the agency’s content strategy team I work closely with the management team, team leads and web manager to plan the editorial calendar of digital products to support the agency’s strategic goals and communications objectives. In my role I frequently engage with stakeholders at events across the region, representing the agency at conferences, public meetings, community events and industry communications forums. Since 2021 I have been the chair of the National Hydropower Association’s public affairs committee.

Boston University

Bachelor of Science (BS), Journalism