Karri Bass
Founder & CEO at Illumination Research, Inc.
- Role
- Founder & CEO at Illumination Research
- Location
- Loveland, OH, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Karri Bass
Illumination is a market research and strategy firm dedicated to helping our clients…
Experience
Founder & CEO
Sep 2005 — Present
Education
The Ohio State University Fisher College of Business
BSBA, Marketing
1992 — 1996
Skills
- Customer Insight
- Analytics
- Product Innovation
- Consumer Behaviour
- Shopper Marketing
- Ethnography
- Focus Groups
- Consumer Behavior
- Consumer Insight
- Online Research
- Fmcg
- Positioning
- Research Design
- Brand Management
- Competitive Intelligence
- Competitive Analysis
- Marketing Strategy
- Market Research
- Business Insights
- Integrated Marketing
- Strategic Thinking
- Brand Architecture
- Consumer Products
- Brand Development
- Segmentation
- Marketing Management
- Market Analysis
- Strategy
- Quantitative Research
- Marketing Research
- Brand Equity
- Qualitative Research
- Strategic Consulting
- Advertising Research
- Global Marketing
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