Karolyn Pennock
Marketing Director
- Role
- Marketing Specialist at River Valley Cooperative
- Location
- Davenport, IA, US
- LinkedIn followers
- 500 followers
About Karolyn Pennock
I develop, coordinate and implement the brand and marketing strategy for River Valley Cooperative, a member-owned cooperative that specializes in grain, agronomy, feed, and energy, that spans across Iowa and Illinois with 25+ locations.Before joining the River Valley Cooperative team, I held positions at DeWitt Bank & Trust, Ag Spectrum Company. My innovative and strategic mindset are two dynamic qualities that have allowed me to develop more meaningful relationships within all levels of management and technical staff. I have turned vision and mission statements into reality by integrating customer and organizational values that have, in turn, delivered results for the organizations.
Experience
Marketing Specialist
Dec 2018 — Present · Davenport, IA, US
Coordinate the planning, development, and execution of all marketing strategies for the 25+ locations of River Valley Cooperative. Responsible for providing insights and opportunities to expand brand awareness, customer base, and engagement, supporting the objectives of the cooperative and its Board of Directors. Formulate and carry out marketing plans for the four business units through mediums including, but not limited to, social media, radio, billboards, Search Engine Optimization, and print. Promote each business until with social/print assets as needed to build and service the brand.
Education
University of Northern Iowa
Bachelor of Public Relations, Minor in Marketing, Minor in Journalism
2010 — 2014
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