Karolyne R.

About Karolyne R.

I’m a freelance social media marketing professional with a background in Advertising & Public Relations, currently building a location-independent career while working remotely across Latin America. Over the past three years, I’ve built and led my own social media agency, KPR Marketing, collaborating with 15+ brands across beauty, lifestyle, hospitality, and wellness. Recently, I’ve worked with hostels, Airbnbs, local travel agencies, and global platforms like Worldpackers and Hostelworld, combining strategy, content creation, and authentic storytelling to help brands connect with their audiences. I bring a strong understanding of U.S. and Gen Z consumer behavior, while actively expanding my experience in international and cross-cultural marketing. Open to freelance projects, collaborations, and opportunities in social media, content, and digital strategy.

Experience

1. CEO & Founder

   Kpr

   Apr 2024 — Present · Tampa, FL, US

   Founder of KPR, a UGC-first advertising agency for Tech, AI, and SaaS brands.After spending two years working in organic social media and experimenting across multiple niches, I refined my focus around what consistently drives growth: creative-led paid advertising.At KPR, I lead creative strategy and paid media execution with a Meta-first approach, building creator-led ad creative designed to feel native in-feed and convert attention into action.My work centers on rapid creative testing, performance analysis, and iteration to scale what works and cut what doesn’t.KPR is built to help modern tech companies grow through advertising that feels human, authentic, and performance-driven.

Education

• University of Tampa

  Bachelor's degree, Advertising