Karoline M. Matyjas

About Karoline M. Matyjas

Food is my passion! My mission is to inspire and empower consumers to adopt more sustainable brands because this directly impacts our health and the environment. I have a Bachelor in Science and MASTER IN INTERNATIONAL BUSINESS / STRATEGIC MARKETING with 10+ years’ experience in CPG Brand Management, Startup Digital & E-Commerce Marketing, and Brand & Communications Research (PepsiCo Snacks, Reckitt Benckiser, Kraft). My experience is truly international - I lived in 4 countries and worked on international projects across 10+ markets. As a passionate Marketer, I\'m an expert in combining data, psychology, design and financials into business-savvy strategies to build and develop brands, as well as optimize brand communication in the CONSUMER PRODUCTS industry. SPECIALTIES • Brand Management • P&L (Analysis & Margin Improvement) • Marketing Strategy • Complex analysis skills (incl. statistical analysis) • Cross-functional team leadership & agency partnership • Brand identity & Design • Digital, Social media, E-commerce • Project management • Consumer Insights/Market Research: extensive experience with communications development/optimization & brand equity research • Global experience - fluent in English, German, Dutch, Polish • Big Brand & small Tech Start-up experience brandelicate gmail.com Twitter @brandelicate

Experience

1. Mondelēz International

   Present

Education

• Maastricht University School of Business and Economics

  Bachelor’s Degree, Bachelor of Science in International Business, Major in Marketing

  2007

• Maastricht University School of Business and Economics

  MBA, Master of Science in International Business, Strategic Marketing

  2009

• Brandeis School of Business and Economics

  MBA Exchange Semester, International Economics

  2005