Karolina Wiernicka

Head of Insights Emea & Latam, (Strategy & Innovation) @Pernod Ricard

London, GB

Orchestrated the complete setup of the Insights Function for the Innovation Hub (Team of 15), starting from a ground up. • Developed and implemented a best-in-class, multi-stage, and agile UX testing framework for NPD, optimizing the user experience from opportunity identification to post-launch evaluation.• Led the identification of lucrative innovation opportunities, crafting a robust Innovation Strategy, and refining the brand portfolio, playing a pivotal part in driving multiple successful NPD launches.• Effectively managed and executed more than 200 ad-hoc consumer research projects, applying design thinking framework. Utilized a diverse array of methodologies including idea screeners, concept tests, prototype testing, sensory research, focus groups, in-depth interviews (IDIs), demand spaces, portfolio optimization, packaging tests, semiotics, pricing research and more.• Positioned end user at the core of decision-making, instilling a culture of curiosity and a consumer-forward approach to drive innovation pipeline creation.• Elevated team capabilities: provided ongoing coaching and training, building UX capabilities and fostering a culture of continuous improvement.

Università degli Studi di Verona

1 year long program, Economy

The Faculty of Management of the University of Warsaw

Master's degree, Management and Marketing