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Karolina Vidberg

Marketing transformation | Global content operations

Role
Head of Content Transformation at Expedia Group
Location
Seattle, WA, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Karolina Vidberg

I\'ve dedicated my career to operationalizing transformational content visions to drive measurable business value. I\'ve architected, managed, and scaled global content supply chains and Digital Customer Experience programs, leading complex transformation initiatives at the agency level and as an in-house leader. I specialize in establishing high-performing Content Centers of Excellence that maximize content ROI, balancing operational efficiency with improved customer engagement and employee satisfaction.My focus areas include:* Next-Gen Content Strategy: Leveraging AI and emerging MarTech to enable hyper-personalization and maximizing speed-to-revenue.* Operational Excellence: Designing and scaling multi-brand and multi-audience content operating models.* Governance & Leadership: Implementing strong governance and measurement frameworks that ensure content performance and content operations KPIs are met.

Experience

  1. Head of Content Transformation

    Expedia Group

    Dec 2025 — Present · Seattle, WA, US

    In this role, I drive messaging and brand consistency across CRM channels; lead modular content library strategy and operations; and optimize CRM content time-to-market.

Education

  • University of Helsinki

    Master of Social Sciences (MSSc), Political Science and Economics

  • University of Helsinki

    Bachelor of Social Sciences (BSSc), Political Science and Public Administration

  • National Defence University of Finland

    Strategy and Security Policy

  • Topeliusgymnasiet i Nykarleby

    Matriculation Examination

Skills

  • E-Commerce
  • Content Strategy
  • Product Information Management
  • Digital Asset Management
  • Media Asset Management
  • Project Management
  • Content Management
  • Economics
  • Team Management
  • Leadership
  • Marketing
  • Marketing Communications
  • Digital Marketing
  • Social Media Marketing
  • Copywriting
  • Email Marketing
  • Affiliate Marketing
  • Online Marketing
  • Political Science
  • Social Media
  • Management
  • Public Affairs
  • Retail
  • Online Product Launches
  • Ibm Websphere Commerce
  • Digtator
  • Opencms
  • Wordpress
  • Agile Project Management
  • Advertising
  • Change Management
  • Team Leadership
  • Teamwork

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