Karolina M.

Experience

1. Senior Account Executive

   The Berman Group

   Nov 2016 — Present · New York, NY, US

   Conference Programming: Conceptualized and managed conferences spanning Real Estate, Design & Construction, Education, Transportation, and Healthcare sectors.Revenue Growth: Consistently exceeded revenue targets for event sponsorships and ticket sales, fostering long-term client loyalty.Relationship Management: Cultivated and expanded relationships with strategic partners, sponsors, and vendors to enhance event offerings and optimize cost- efficiency. Forged new alliances, delivering added value to clients and boosting event revenue.Leadership: Directed business, sponsorship, event, membership, marketing, and PR strategy for the member NYC Chapter of a Corporate Real Estate Trade Association in collaboration with Executive Leadership, Board of Directors, and Advisory Council.Efficiency Enhancement: Implemented streamlined event management processes and standardized procedures, reducing production costs while upholding high-quality standards, positively impacting profitability.Vendor Liaison: Served as the primary contact for vendors, including printers, entertainers, exhibitors, photographers, caterers, security personnel, and AV technicians.Web Management: Proactively identified website improvement opportunities and maintained client websites in collaboration with the IT Department.Media Relations: Proficiently composed and strategically distributed press releases to influential New York news outlets.Social Media Managements: Oversaw and optimized client social media accounts, delivering comprehensive monthly analytics reports.

Education

• State University of New York College at Plattsburgh

  Bachelor of Arts Degree

  2012 — 2016