Karnia Roy
Exide | MBA Student | Ex-TCSer
- Role
- Territory Executive at Exide Industries Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Karnia Roy
Territory Executive – Exide Industries | Ex-TCS | MBA in Marketing A results-driven sales and marketing professional with hands-on experience in channel development, client communication, and market analysis across diverse industries – white goods, batteries, utilities, and FMCG.Currently leading the Alternate Channel (White Goods Division) for Exide across North East India, where I’ve built a distributor network from scratch, driving regional expansion and brand visibility. Previously, I handled backend operations and U.S. client communications for a utility project at TCS, and earned a Letter of Recommendation as the Best Performer during my summer internship at Dabur India Ltd, working on product campaigns and market insights.I thrive in dynamic environments, enjoy solving ground-level challenges, and bring a mix of corporate discipline and field execution.
Experience
Territory Executive
Jul 2024 — Present · Guwahati, IN
Leading the strategic expansion of Exide’s Alternate Channel in the white goods segment across the entire North East region.• Established a new distributor network from scratch, onboarding key partners in major territories including Assam, Meghalaya, Silchar, and beyond.• Successfully launched Exide’s entry into consumer durables (inverters, ACs, refrigerators) through alternate channel distribution.• Handled end-to-end distributor development: market identification, appointment, setup, orientation, and relationship management.• Coordinated with HO and regional logistics to ensure smooth product availability, billing, and promotional support.• Conducted regular market visits to track performance, train distributor sales staff, and ensure visibility and compliance at retail level.
Education
Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT
Bachelor of Business Administration - BBA
2016 — 2019
Bengal Institute of Business Studies
Master of Business Administration - MBA
2022
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