Karmen Conrad
Marketing Executive | Transformational Leader | Brand and Digital Strategy | General Manager and P&L ownership
- Role
- Senior Vice President, Head of Marketing at Byline Bank
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Karmen Conrad
I am an accomplished marketing executive with demonstrated success leading businesses and…
Experience
Senior Vice President, Head of Marketing
Sep 2023 — Present · Chicago, IL, US
Education
Smith School of Business at Queen's University
Master of Business Administration (M.B.A.)
Schulich School of Business - York University
Bachelor of Business Administration (BBA)
Skills
- Marketing
- Brand Management
- University Recruitment
- Marketing Strategy
- Product Innovation
- Food & Beverage
- People Development
- Fast-Moving Consumer Goods (Fmcg)
- Pricing Strategy
- Customer Engagement
- Strategic Planning
- Media Planning
- Consumer Products
- Consumer Packaged Goods Marketing
- Shopper Marketing
- Fmcg
- Crm
- Nielsen
- Professional Mentoring
- Consumer Insight
- Mentoring New Hires
- Relationship Marketing
- Customer Insight
- Food Industry
- Agency Relationship Management
- Data Analysis
- Creative Strategy
- Brand Development
- Segmentation
- Customer Marketing
- Advertising
- P&L Responsibility
- Integrated Marketing
- Packaging Artwork
- Portfolio Management
- Innovation Development
- Multicultural Marketing
- Marketing Communications
- P&L Management
- Customer Relationship Management (Crm)
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