Karmel Naser
Shopify Plus Architect | Scaling Multi-Market E-commerce (USA, UAE, EU) | ERP Integrations, Performance & Conversion Optimization
- Role
- Technical Team Lead at Huda Beauty
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Karmel Naser
At Reconess, my leadership as a Shopify Practice Lead and Full Stack Developer merges technical acumen with strategic oversight. Our team\'s accomplishments, from UI/UX design to complex subscription box creation and custom app development, reflect a deep understanding of the Shopify ecosystem and its possibilities. My core competencies in developing headless e-commerce solutions and integrating advanced technologies like Python, ReactJS, and AWS showcase our commitment to delivering robust and scalable applications. In partnership with Shopify Plus merchants, we\'ve crafted tailored experiences that drive their business forward, affirming my dedication to leveraging technology to empower entrepreneurs and elevate their online presence.
Experience
Technical Team Lead
Dec 2024 — Present · Dubai, AE
Leading Huda Beauty’s full-scale migration from Salesforce Commerce Cloud (SFCC) to Shopify Plus, managing 4 regional stores (US, UK, EU, UAE) under a unified scalable architecture. Overseeing both front-end and back-end technical implementation across Shopify Plus, with deep involvement in advanced platform features such as Shopify Functions, Shopify Flow automation, Checkout Extensibility, Checkout UI Extensions, Checkout Blocks, and custom payment logic integrations.Driving architecture design, API integration, and performance optimization across key business systems including ERP (D365), Avalara Tax, Signifyd Fraud, Klaviyo, Okendo, Partnerize, and Ordergroove subscriptions.Collaborating closely with stakeholders, developers, and QA teams to ensure pixel-perfect UI, optimized data migration, and frictionless global checkout experiences.Key Highlights:* Led the migration and consolidation strategy from multiple SFCC instances to Shopify Plus* Built advanced automation flows with Shopify Flow and webhooks for order and email handling* Designed and implemented custom checkout extensibility logic for multi-market payments* Integrated global tax, fraud, and loyalty platforms to ensure operational continuity post-launch* Managed multi-disciplinary teams through development, QA, and UAT to go-live
Education
An Najah National University
Bachelor’s Degree, Computer Engineering
2013 — 2018
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