Karma Habbal

About Karma Habbal

Hi there! I currently work for Instacart’s Emerging Brand Partnerships team where I help CPG brands grow their business and connect with their customers using Instacart Ads. Prior to Instacart, I worked for NetSuite where I gained ERP knowledge and sales experience. I am a goal-oriented, driven, entrepreneurially-minded, and highly adaptable professional who is consistently recognized for exceptional client relationship management and execution of key results. My professional experience and educational experience in the business sector has equipped me with strong interpersonal skills, supplemented with strengths in strategic thinking and leadership. My areas of expertise include: • Digital Advertising: Paid Search (Google Ads, Instacart Ads)- Search Engine Marketing (SEM)- Advertising Strategy, Planning and Execution - Data Analysis and Campaign Reporting • Sales: New Business Development and Account Management • Training: Public Speaking, Presentations and Sales Enablement Outside of work you will find me trying out new recipes, seeing my favorite bands in concert, exploring NYC’s food scene, and traveling whenever possible. I’m always interested in networking, so please feel free to connect!

Experience

1. Account Manager

   Instacart

   Mar 2024 — Present · NY, US

   Develop strategic Partnerships with 50 CPG brands, resulting in an avg. 20% YoY growth in annual advertising revenue-Perform in-depth data analysis, and utilize story-telling to deliver actionable insights & recommendations that influence short term / long term digital media strategy-Facilitate the launch of five new ads products, driving a 15% increase in user adoption within the first quarter -Won quarterly sales competition, achieving a 16% QoQ increase in ad sales revenue

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor's degree