Karly Laliberte
Digital Marketing & Social Media Specialist @Franklin Sports
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WORK HISTORY
Digital Marketing & Social Media Specialist @Franklin Sports
Leading all paid and organic social media efforts to drive e-commerce sales and brand growth. Creating and optimizing digital campaigns for all Franklin product categories in order to efficiently reach goals. Creating branding style guidelines to ensure a cohesive, full-funnel, consumer experience across all Franklin digital touch-points. Working with partners such as MLB, USA Softball, NHL, and USAPA to create awareness for Franklin athletes and products. Overseeing an influencer program to grow social channels and reach a new demographic for Franklin Pickleball and Franklin Street Hockey.
EDUCATION
Florence University of the Arts
Semester Abroad
Boston University
Master of Science (M.S.), Advertising
Fairfield University
Bachelor of Arts, Studio Art
SKILLS
ABOUT KARLY LALIBERTE
Experienced digital media specialist with a demonstrated history of working in the…
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