Karly B.

About Karly B.

As an Industry Marketing Manager at Hyland, I lead strategic marketing initiatives that align our enterprise SaaS solutions to the unique needs and priorities of key industries. I translate complex technology into compelling, industry-relevant narratives that resonate with decision-makers and drive measurable business impact.With a passion for storytelling and a data-driven mindset, I connect industry insights with integrated marketing strategy—aligning brand, demand generation, and customer experience to accelerate growth. From developing go-to-market plans and industry-specific messaging to enabling sales and optimizing campaign performance, I take a holistic approach that supports both revenue goals and long-term customer value.I thrive in fast-paced environments where collaboration, agility, and innovation are essential. If you’re passionate about marketing that creates real impact, let’s connect.

Experience

1. Industry Marketing Manager

   Hyland

   Jan 2026 — Present · Cleveland, OH, US

   Responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for the Insurance go-to-market segments. I focus on building comprehensive go-to-market strategies, establishing audience- specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. I collaborate with sales leaders, field marketing, portfolio marketing and integrated marketing to plan and execute campaigns.

Education

• Kent State University

  Bachelor of Arts, Communication Studies, Interpersonal Communication

  2007 — 2011

• Saints John and Paul Catholic High School

  High School Diploma

  2003 — 2007