Karly Pierce
- Role
- Senior Product Marketing Manager Microsoft at Softchoice
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Marketing Manager Microsoft
Jan 2020 — Present
Manages the Go To Market Strategy for Microsoft • Works closely with numerous teams like demand generation, business development and solution marketing to create inventive digital marketing campaigns to interact with customers throughout their buyer’s journey through tactics like awareness, nurture campaigns, demand generation campaigns, digital and incentives. • Uses Sirius Decision methodology for buyer persona creation, buying cycle evaluation and lead type definition to effectively target the ideal Softchoice customer • Creates and executes multi-touch, multi-channel nurture campaigns to drive sales leads • Analyzes data such as MQLs, Leads and ROI to evaluate campaigns success and business objectives. • Manages strategic relationships with multiple vendors such as Microsoft Canada, Microsoft US and Microsoft Worldwide • President Club winner for Softchoice Marketing Managers in 2015 and repeat plan attainment achiever
Skills
- Solution Selling
- Marketing Strategy
- Negotiation
- Strategy
- Vmware Vsp 5
- Software Industry
- Cloud Computing
- Crm
- Unified Communications
- Sales
- Account Management
- Advertising
- Channel Partners
- Marketing
- Direct Sales
- Saas
- Partner Management
- Product Management
- Business Development
- Program Management
- Vmware Virtualization Desktop Certification
- Cold Calling
- Leadership
- Demand Generation
- Sales Enablement
- Sales Process
- Sales Management
- Virtualization
- Storage
- Salesforce.com
- New Business Development
- Selling
- Team Leadership
- Enterprise Marketing
- Professional Services
- Training
- Enterprise Software
- Data Center
- Lead Generation
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