Karly McBride

Content Communications Manager at National Restaurant Association

Role: Marketing Program Manager at National Restaurant Association
Location: Harrisburg, PA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Karly McBride

PMP-certified professional with extensive experience working alongside chief executives. Supports large networks of members, volunteer leaders and committees. Proven success managing multiple budgets and cross-departmental teams. Serves as a key team leader by identifying and implementing strategic initiatives, developing directional strategy and serving as an organizational expert. Proven record of designing and implementing program offerings in alignment with corporate goals and vision.

Experience

Marketing Program Manager
National Restaurant Association
Feb 2020 — Present · Washington, DC, US
Managed association IT member group and produced the following member events: Executive Study Group meeting in collaboration with IFBTA at FSTec, Restaurant Innovation Summit, Restaurant Tech Tour at CES 2020 Collaborated with member leaders to confirm industry experts as event speakers, determine program initiatives and components and collaborate internally across departments to execute initiatives Served as event manager and negotiated contracts such as hotel, AV, restaurants & transportation Manage calendar of nearly 150 digital learning events in 2020/2021 and serve as point of contact for content development, execution, speaker acquisition, marketing, post-event analysis and recommended next steps Launched association’s podcast, Order Up in 2020. Served as podcast host and point of contact for guest acquisition, content development, show marketing and contract management Developed marketing plan for association research reports such as State of the Restaurant Industry and the What’s Hot Culinary Forecast. Served as staff lead for virtual report presentation, podcast presentation and report marketing and distribution Served as association voice talent for various initiatives and projects.

Education

LSU Shreveport
Master of Business Administration - MBA, Marketing
Penn State University
BA, Communications
2000 — 2004

Skills

Email Marketing
Social Networking
Online Advertising
Organizational Development
Strategy
Social Media Marketing
Online Marketing
Event Management
Leadership
Strategic Communications
Nonprofits
Marketing
Public Relations
Fundraising
Marketing Strategy
Project Management
Business Strategy
Non-Profits
Editing
Public Speaking
Marketing Communications
Small Business
Social Media
Strategic Planning
Entrepreneurship
Newsletters
Event Planning

Contact information

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Work email
•••••@restaurant.org
Personal email
•••••@•••••.com
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Current company

National Restaurant Association

Restaurants · 1.8K employees · Founded 1919 · Washington, District of Columbia, United States

At the National Restaurant Association, we strive to help every one of our members build customer loyalty, find financial success and provide rewarding careers in foodservice. Today's restaurant industry is growing rapidly. As the nation's second-largest private sector employer, more than 15 million people work in the industry across 1 million locations. The industry is projected to contribute nearly $863 billion to the economy for 2019. Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all we serve. The annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals in the world. The 2020 Show will be held May 16-19 at McCormick Place in Chicago. The event attracts attendees and visitors from all 50 states and 100+ countries, and showcases more products, services, innovative ideas and other growth opportunities than any other industry event. For more information, visit the Show website at https://www.nationalrestaurantshow.com/. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information and testing, family and medical leave, protected veteran status, or any other characteristic protected by law. We strongly encourage women, minorities, people with disabilities and veterans to apply for our job openings. This commitment supports our policy of developing and capitalizing on the abilities of all our team members, as well as selecting, developing and promoting those who are best qualified

restaurant.org

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About Karly McBride

Experience

Marketing Program Manager

Education

LSU Shreveport

Penn State University

Skills

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