Karl White
National Account Controller - Future Growth @Asahi UK
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WORK HISTORY
National Account Controller - Future Growth @Asahi UK
Leading Future Growth Initiatives Across the UK MarketSpearheading the Future Growth channel with a focus on new business development through National On-Trade MRGs, Equity Enhancing Global & National showcase partners, Scale & prestige stadia, events and festivals, commercial partnerships, emerging trends inclusive of Perfect Draft, and quick commerce (QComm). Driving expansion of key brands including Peroni Nastro Azzurro, Asahi Super Dry, Cornish Orchards, London Pride, Meantime, and Pilsner Urquell Tank Beer, alongside catering operations.Driving Strategic Private Equity ProgrammeOverseeing the development of a Private Equity Programme aimed at long-term value creation and sustainable growth.Inspiring High-Performance TeamsLeading a fast-paced, high-achieving team with a dynamic culture focused on innovation, ambition, and results.
EDUCATION
Lancaster University
BSc Hons, Marketing
SKILLS
ABOUT KARL WHITE
National Account Controller - Future Growth at Asahi UK
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