Karl Parker

Director of Communications @The Cooperative

NJ, US

Reimagined, restructured and recreated entire communications division for major New Jersey state-licensed maternal and infant health consortium (and its subsidiary, Family Health Initiatives) as the primary thought and creative leader, content generator, visionary, publisher and gatekeeper of all organization’s public and professional facing communications initiatives including but not limited to: new website ideation and delivery, management of 11 websites, 19 social media platforms and other digital assets including electronic monthly, quarterly and special event newsletters and email campaigns, marketing collateral, two yearly annual reports, grant letters of support and legislative correspondence with offices of state and federal lawmakers to increase visibility and awareness of organization and its mission. Instituted new and inventive communications infrastructure to streamline workflow processes and efficiencies and eliminate redundancies. Acquired and implemented project management and social media software programs with integrity and commitment to budgetary responsibility as a faithful steward of the organization’s finances. Implemented rapid and robust 7-day/week social media content calendar, grew organization’s social media following and newsletter recipient base, successfully executed high-profile, in-person and virtual clinical and professional education presentations and enjoyed earned media placement via effective news releases/advisories/pitches, video news releases and composition of opinions/editorials and guest columns on behalf of senior and clinical staff. Manage and guide communications staff through the transition of my leadership to craft marketing collateral more consumer friendly with conversational/less institutional writing, which I identified as a barrier to the organization’s name recognition, brand awareness and success.

Seton Hall University

Bachelor of Arts (B.A.), Communications

Haddon Heights High School

Diploma, College Preparatory