Karli Slocum

About Karli Slocum

I am an executive leader operating at the intersection of marketing, product strategy, enterprise software, AI, engineering, and revenue growth.Over the course of my career, I have driven more than $750M in revenue growth by building scalable systems that connect brand strategy, product innovation, and high-performance sales execution.Currently overseeing marketing for multiple brands alongside enterprise applications, software development, AI initiatives, product engineering, and remote sales, I specialize in aligning cross-functional teams around measurable growth outcomes.My expertise includes:• Multi-brand marketing strategy & go-to-market leadership• Enterprise application development & digital transformation• AI integration to drive operational efficiency and customer insights• Product development & engineering leadership• Remote sales enablement and revenue optimization• Data-driven decision making and performance marketingI am known as a strategic thinker who can translate complex challenges into clear, executable plans; and as a leader who builds strong teams, develops talent, and fosters accountability.I thrive in dynamic environments, enjoy entering new industries, and bring a systems-level approach to solving complex business problems.If you’re interested in discussing growth strategy, product innovation, AI implementation, or scaling revenue organizations, I’d welcome the conversation.

Experience

1. VP of Product and Marketing

   3form

   Oct 2022 — Present · Salt Lake City, UT, US

   Lead a team of 22 product management, marketing and engineering staff to drive the company’s product and marketing strategy- Developed and executed product roadmap resulting in a 30% increase in product demand the first year- Manage a budget of $5 million and consistently achieve ROI targets- Oversaw the creation and execution of integrated marketing campaigns that increased lead generation by 30% and a close rate of 47%- Partnered with the executive team and CEO to identify and vet M&A opportunities for organization; once identified, worked on a highly confidential project to find synergies between companies and align cultures- Developed detailed communication and change management plans, working closely with CEO on key talking points and delivery time frame to announce acquisition and go-forward planning- Manage vendor relationships for PR, software engineering and other technology resources including interviewing potential vendors, negotiating and reviewing contracts, and overseeing budgets- Work with data teams to gather BI reporting; analyze data to provide insights for identifying new opportunities and improvements- Led comprehensive rebranding to strengthen the company\'s brand positioning and messaging.

Education

• Illinois State University

  BS, Business Administration

  1998 — 2003