Karli Jacklyn Williams

About Karli Jacklyn Williams

I’m a driven and creative professional with expertise in integrated marketing, brand management, and digital storytelling. With a foundation in business, marketing, and visual media, I bring a sharp eye for detail and a passion for building meaningful brand connections.Skilled in content creation, social and influencer marketing, eCommerce, and creative strategy, I combine creativity and analysis to craft impactful campaigns that blend storytelling with results.

Experience

1. Integrated Assistant Brand Manager

   Covet & Mane

   Aug 2025 — Present · New York, NY, US

   Leads visual direction across social platforms, maintaining cohesive brand identity for both Covet & Mane and Sitting Pretty- Develops and executes social media strategies aligned with brand objectives, planning and managing campaigns across Instagram, TikTok, Facebook, LinkedIn, forums, and emerging platforms- Owns execution of social initiatives—including giveaways, promotional offers, and content campaigns—by partnering with Marketing, Creative, and Customer Support teams to ensure alignment- Manages vetting, selection, and creative alignment of content creators, influencers, and stylists- Oversees production calendars to ensure timely publishing of posts and campaigns while maintaining consistency in brand voice, visuals, and messaging- Oversees daily community management—responding to comments, DMs, and tagged content while engaging with followers, stylists, influencers, and creators to build brand affinity, ensure timely responses- Monitors social sentiment to inform brand storytelling- Plans and executes photoshoots for web, social, and campaign use, ensuring assets align with brand strategy and creative direction- Produces content as needed, capturing behind-the-scenes footage, in-office assets, and social-first video- Collaborates with creative, marketing, and customer teams to ensure content meets strategic brand goals- Provides project management support for creative & marketing, overseeing content production and asset organization across brand channels- Responsible for maintaining data reporting across social channels, delivering weekly and monthly performance updates to key stakeholders and identifying trends and optimization opportunities- Monitors competitor activity, industry trends, and creator landscape to inform future content strategy.

Education

• Fairfield University

  Bachelor of Science - BS, Marketing

• New York University

  School of Professional Studies, Marketing

  2017 — 2017