Karlie M.
Data Analytics | GenerativeAI | Education
- Role
- Data Analyst at Intelliimpact
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Karlie M.
A detail-oriented Data Analyst with a Master of Science in Learning Analytics from…
Experience
Data Analyst
Mar 2025 — Present · NY, US
Spearheaded the development of a comprehensive digital marketing plan for a national auto sales firm. This plan was built on market trend analysis and consumer behavior insights, leading to 11% increases in sales and conversion rates.•Queried and segmented 50K+ customer records to enable region-specific targeting, boosting email engagement by 15% using SQL, enabling region-specific marketing emails, and resulting in a 15% increase in engagement.•Conducted A/B tests on subject lines, timing, and CTAs, optimizing open rate by 10% and reducing unsubscribe rate.•Guaranteed marketing data accuracy and dependability by cleaning and validating over records in SQL and with regression models, reducing errors and supporting business decisions.•Conducted preliminary competitive analysis to set industry benchmarks and define project objectives. The findings were used to provide recommendations for optimizing marketing campaigns through data-driven strategies and integrated multi-channel approaches.
Education
Columbia University
Master of Science - MS, Learning Analytics
Xi'an Jiaotong-Liverpool University
Bachelor of Arts - BA, Internacional Business
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