Karlie McKinnon
Email Marketing Manager @ Instructure | Marketing Communications
- Role
- Email Marketing Specialist at Instructure
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Karlie McKinnon
At Instructure, my role as Revenue Operations Analyst leverages expertise in marketing…
Experience
Email Marketing Specialist
Mar 2024 — Present · US
Manage execution of 200+ global email campaigns per quarter using Marketo, ensuring brand consistency, deliverability, and performance tracking across diverse markets- Create and maintain process documentation in Confluence to support cross-team communication, reduce errors, and align Marketing, Revenue Operations, and Customer Success teams- Collaborate with stakeholders across departments to scope, build, and launch campaigns tied to product launches, customer education, and lifecycle stages- Use Salesforce to analyze engagement metrics and optimize campaigns based on pipeline impact, conversion rates, and regional performance- Drive process improvements across the global marketing team by identifying inefficiencies and standardizing workflows in collaboration with RevOps and Sales Enablement teams.
Education
Weber State University
Bachelor’s Degree, Digital Communication and Media/Multimedia
2013 — 2015
Skills
- Music
- Microsoft Word
- Piano Performance
- Online Marketing
- Final Cut Pro
- Writing
- Social Media
- Leadership
- Teaching
- Competitive Analysis
- Windows
- Marketing
- Adobe Audition
- Singer-Songwriter
- Public Speaking
- Editing
- Research
- Html
- Customer Service
- Management
- Budgets
- Guitar Playing
- Creative Writing
- English
- Event Planning
- Songwriting
- Brand Management
- Brand Development
- Marketing Strategy
- Powerpoint
- Microsoft Excel
- Marketing Communications
- Performing Arts
- Photoshop
- Microsoft Office
- Social Networking
- Social Media Marketing
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