Karlene Berger

About Karlene Berger

MY VALUE PROPOSITIONI am a Marketing Executive that inspires a forward-thinking approach and executes effective narratives and GTM strategy in the cybersecurity and SaaS industry. I am an empowering leader and innovative brand builder that enhances awareness, propels growth, launches new products, and shapes narratives. You will also find me to be an adaptable leader known for recruiting and mentoring high performance teams, creating a culture of engagement, revamping processes and workflows, achieving unprecedented results, influencing strategic direction, and energizing profitability. WHAT I AM KNOWN FOR My value for being an effective program manager, product manager, innovative marketer, and tenacious revenue builder for disruptive solutions. Being a strategic thinker that is sought after to evolve campaigns, grow engagement with communities, and pioneer initiatives that catalyze growth, and captivate new audiences. Fostering creativity within a tight group of team members.WHAT I AM PASSIONATE ABOUT My unwavering passion for digital marketing strategies and innovative new marketing & branding that excites, inspires, and elevates brands. Delivering integrated marketing from the top down, as well as from the product up. Transformational leader that takes roles where organizations changing while pioneering strategies that are unprecedented. AREAS OF AUTHORITY Digital Marketing Strategy Demand Generation B2B Product Marketing New Product Launches GTM Program Management Product Vision & Strategy Category Development & Marketing Customer Marketing and CxO Engagement Community and User Group Creation Brand & Awareness Building Content Development Business Development & Expansion Data-Driven Insights & Trend Analysis Culture Creation & Team Leadership Change Management Cybersecurity & Cloud Security To learn more about my experience, contact me at i••••••••@icloud.com

Experience

1. Senior Director of Product Marketing and Gtm Strategy

   Forcepoint

   Mar 2024 — Present

   SCOPE: Selected to own and restructure GTM strategy for a global product portfolio. Guided market development, messaging and campaign strategy, content development, and campaign launches for 10 commercial and 13 government cybersecurity solutions. NOTABLE IMPACTS: Captured record-breaking 25%+ YOY growth while expanding into new markets. Spearheaded the development and launch of demand generation campaigns. Recipient of an award for the revamp in GTM for public and global governments.

Education

• Georgia Institute of Technology

  B.S.M.E., Mechanical Engineering

  2001

Skills

• Strategic Partnerships
• Business Development
• Iot
• Product Development
• Enterprise Software
• Cross-Functional Team Leadership
• Strategy
• Internet of Things
• Program Management
• Business Process
• Project Management
• Product Management
• Analytics
• Process Improvement
• Product Lifecycle Management
• Cloud Computing
• Analysis
• Testing
• Leadership
• Six Sigma
• Integration
• Vendor Management
• Engineering Management
• Business Intelligence
• Project Planning
• Management
• Product Marketing
• Saas