Karlee Andrews
Marketing Leader @ Weave
- Role
- Senior Manager, Community Marketing at Weave
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Karlee Andrews
With over a decade of experience in content and community marketing, I specialize in…
Experience
Senior Manager, Community Marketing
Feb 2024 — Present · Lehi, UT, US
Lead the Community Marketing team at Weave, overseeing the development and execution of programs that drive brand advocacy, audience engagement, and thought leadership-Manage a team responsible for KOL, influencer, affiliate, ambassador, and consultant initiatives, as well as social media, content campaigns, and brand reputation across digital channels-Developed the strategic vision and operational framework for a multi-channel community marketing approach focused on owned and earned media-Created a repeatable playbook for managing community relationships across the customer journey, ensuring alignment with demand generation and product adoption goals-Launched a tiered influencer and ambassador strategy, identifying gaps, recruiting high-fit individuals, and improving brand reputation while driving revenue growth-Oversee editorial strategy and content for The Happy Practice magazine, podcast, and social, guiding narrative direction, contributor strategy, and voice/tone alignment-Provide strategic direction for social media campaigns and evergreen content, ensuring alignment with brand priorities and an audience-first approach while empowering the team to execute across platforms-Oversee Weave’s presence in online communities, including Facebook groups, review platforms, and forums, by setting engagement strategy, defining escalation protocols, and supporting the team in real-time issue monitoring and reputation management-Pioneered a B2B influencer and ambassador program that redefines how B2B brands collaborate with creators, establishing a tiered strategy that’s managed by my team and designed to drive credibility, engagement, and demand through authentic online relationships. These programs lead Weave’s digital brand presence, setting the vision for how we show up across social, influencer, and community channels.
Education
Utah Valley University
Bachelor's of Science, Elementary Education and Teaching
2010 — 2015
Skills
- Customer Service
- Public Speaking
- Marketing
- Microsoft Office
- Social Media
- Leadership
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