Karla Wachter

About Karla Wachter

The intersection of marketing communications and analytics is where I thrive. As a seasoned integrated marketing communications professional, I know how to find relevant data, squeeze it for insight and transform it into smart and creative strategies that drive impact. For the past two decades, I have combined my passions for data and storytelling and built both marketing communications and analytics programs that help clients understand their audiences and how to move them to action. My most recent experience has been leading the WE Communications\' Insight & Analytics practice and product development efforts. Under my leadership, the Insight & Analytics team delivered award winning solutions that help clients understand the impact of their communications programs and how to improve them going forward.Prior to my leadership on Insight & Analytics, I led integrated marketing communications programs for multiple clients including Microsoft Office, Microsoft Open XML, Microsoft Dynamics and Microsoft Small and Midmarket Solutions and Partners.I specialize in the following: Client Relationship Management & Growth, Strategic Communications, Media & Analyst Relations, Global Team Building, P&L Management, Strategic Business Planning, Research & Measurement, Product Development, Crisis Communications, Budget Management, Internal Training, and Executive Coaching and Platform Development

Experience

1. Advisor

   Proof Causal.Ai

   May 2016 — Present

   Provide Proof with strategic advice, product definition and improvement, marketing and sales, investment and fundraising and general business advice.

Education

• Oregon State University

  BA, Communications

  1985 — 1990

Skills

• Strategic Communications
• Integrated Marketing
• Crisis Communications
• Message Development
• Strategy
• Public Relations
• Corporate Communications
• Marketing Communications
• Crm
• Media Relations
• Analyst Relations
• Analytics
• Communication Training
• Thought Leadership
• Digital Strategy
• Social Media Measurement
• Marketing Strategy
• Reputation Management
• Internal Communications
• Social Media
• Communications Planning
• Industry Analyst Relations
• Marketing
• Leadership
• Research & Measurement
• Business Strategy
• Messaging
• Spokesperson
• Brand Awareness
• Global Communications
• Digital Marketing
• Budgets
• Measurements
• Employee Training
• Budget Management
• Global Team Management
• Crisis Management
• Reputation
• Influencer Marketing
• Internal & External Communications