Karla Vallejo

About Karla Vallejo

Director of Brand & Retail Marketing with 10+ years of experience leading integrated, omnichannel growth across beauty, apparel, and consumer brands.I translate brand vision into high-impact go-to-market strategies that connect storytelling across retail, digital, and in-store experiences, driving both brand equity and commercial performance.In my current role, I lead marketing across retail, brand, and new product development (NPD), owning end-to-end strategy from concept through launch and in-market execution. I’ve played a key role in navigating and rebuilding marketing functions during periods of rapid growth and transition, bringing structure, clarity, and momentum to the business.My expertise spans retail and wholesale marketing, product launches, visual merchandising, and retail media, with deep experience across key partners including Sephora, Ulta, Target, Nordstrom, CVS, and Walgreens. I’ve led multi-brand portfolios and large-scale retail initiatives that drive measurable growth, strengthen brand presence, and improve in-store and digital performance.I lead cross-functionally, working closely with sales, product development, and executive teams, and I manage agency and vendor partners to deliver integrated campaigns across channels. My work spans the full retail lifecycle from product development and launch strategy to digital shelf optimization, in-store execution, and performance analysis.I thrive in fast-paced, high-growth environments where strategy and execution must move in lockstep. I’m focused on building scalable marketing systems that drive visibility, consumer engagement, and long-term growth.

Experience

1. Director, Brand & Retail Marketing

   Memebox Corp (YC W14)

   Jan 2026 — Present · Los Angeles, CA, US

Education

• Mt. San Antonio College

  Associate's, Apparel Merchandising & Management

• California State Polytechnic University-Pomona

  Bachelor's , Apparel Merchandising & Management / Minor International Marketing