Karla P.

About Karla P.

Creative entrepreneurial thinker who challenges the status quo when there is a need for it. A champion for ideas that solve market problems and impact the bottom line. Passionate about customers and uncovering the insights that help us understand how to solve problems and create brand advocates.Has lived the start-up culture, thrives in a fast paced environment and understands how to lay the groundwork for scaling. Looks at the business from a 360 degree angle. Proven ability to lead/motivate high performing cross functional teams. Have led teams responsible for client acquisition and retention. Contributor to analyst relations, brand, corporate positioning, global marketing strategy, demand generation programs, industry marketing, product marketing, product management, direct / channel sales and professional services. Recognized as a top producer, creative problem-solver, and fun versatile team leader.Have worked with a variety of Global Enterprises including CPG: MillerCoors, Pepsi, Jamba Juice Services: H&R Block, Marriott International Software Enterprises: SolarWinds EventSlice, Perforce• Product strategy & launch: Persona Development, Buyer and Customer Journey, Closed Won Analysis• Go-to-market strategy and execution; positioning, messaging. sales enablement• Branding, awareness, corporate communications; industry analysts and media relations• Demand creation, demand generation, lead generation programs• Field marketing, partner marketing, sales enablement• Worldwide marketing, international sales • Channel marketing and sales; international sales and marketing• Voice of the Customer• Experience in SaaS, Enterprise, Mid-Market, SMB, B2B, B2C

Experience

1. Sr Director, Product Marketing - Brand Strategy Portfolio & Solutions

   Perforce Software

   Apr 2025 — Present

Education

• Texas McCombs School of Business

  MSTC, Masters of Science and Technology Commercialization

  2017

• Cornell University

  Diversity & Inclusion Certificate