Karla Tanamachi
Director Of Licensing @ Sprayground | Industrial Engineering
- Role
- Director of Licensing at Sprayground
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Karla Tanamachi
Strategic licensing and merchandising leader with 9+ years of experience across retail, licensing, and product development—focused on brand expansion, account management, and revenue growth. Proven track record leading cross-functional teams and managing 100+ global IP partnerships across sports, fashion, lifestyle, and entertainment. Entrepreneurial, highly organized, and experienced working remotely with partners worldwide. Skilled at building long-term relationships, identifying new market opportunities, and driving innovative product strategies through brand storytelling.
Experience
Director of Licensing
Jan 2022 — Present · Los Angeles, CA, US
Directly manage and grow a portfolio of 100+ licensed IPs, including lifestyle, sports, and youth-focused brands, to support revenue growth. o Managed sports-focused IP collaborations including Formula 1, Formula E, Porsche, and Lamborghini, as well as partnerships with soccer and basketball teams such as Inter Miami, LA Galaxy, and the Miami Heat, extending to university teams like the University of Miami, all contributing to brand growth within the performance and youth sports market.• Build and maintain strategic partnerships with licensors, identifying new opportunities to expand reach and acquire new audiences aligned with the brand vision.• Grew SKU count YoY by over 50% three years in a row by planning product assortment strategies that reflect performance, trend research, and sales data. o Growing SKU count by 59% from 2024 to 2025, 51% from 2023 to 2024 and 52% from 2022 to 2023 for BTS.• Collaborate with design, marketing, legal, and operations teams to guide end-to-end execution. From partnership pitch to product launch, ensuring alignment with brand standards and partner goals.• Lead seasonal planning and product lifecycle development across carry-all bags and apparel categories, including forecasts.• Deliver performance presentations to C-level executives aiming for approvals on emerging partnerships and licensing initiatives.• Ensure compliance with partner brand guidelines and internal pricing and brand integrity policies.
Education
Tecnológico de Monterrey
Engineer’s Degree, Industrial Engineering
2011 — 2016
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