Karl Kramer

About Karl Kramer

Senior marketing executive who aligns marketing and brand strategies with real-world business needs to support strategic business goals. Marketing leadership supported by vast experience in business unit management, strategic planning, customer service, sales management, and technical services delivery in multiple industries.Expert in brand strategies and campaigns that ensure consistent, market-dominating brand positions. Identifies opportunities, creates strategies, builds teams and operations, and defines goals and metrics to deliver sustainable brand leadership, revenue growth, and profitability.Collaborative relationship builder with consultative communication style. Drives stakeholder consensus, strengthens community ties, forms strong business partnerships, efficiently manages vendors. Motivates teams to ensure productivity and success in cultures of support and accountability. Selected Leadership Contributions:• Created marketing function and brand for $1B auto dealership network leveraging digital and alternative media to ensure consistency, impact, and win market leadership while slashing advertising expenses by $1M per year.• Drove >20% growth in organic Google search traffic, as well as >20% gain in phone calls and website views, despite COVID and significant advertising spend reduction, with increases continuing in 2022• Won recognition for innovative leadership in digital advertising space, receiving appointment to National Chevrolet Digital Advisory Board.• Invited to represent employer on boards of Kansas City American Cancer Society and Whitman AFB; invited and attended National American Cancer Society Leadership Summit, honorary Command Chief with USAF Global Strike Command.Areas of Expertise: Marketing Strategy | Brand Management | Marketing Operations | Opportunity Identification | Digital Marketing | Multichannel Marketing | Business Development | Sales Management | Strategic Partnerships | Customer Retention | Team Leadership | Stakeholder Relations | Strategic Partnerships | Vendor Management | Competitor Intelligence

Experience

1. Marketing Director

   Molle Auto Group

   Aug 2023 — Present · Kansas City, MO, US

   Create & manage an integrated marketing and on-line shopper experience for Audi Kansas City, Molle Chevrolet, Molle Volkswagen and Molle Toyota. These plans are executed through on-line, social, video, digital and website platforms.• Support the Tier 2 marketing for Molle Auto Group, for the Brands of Audi, Chevrolet, Toyota and Volkswagen.• Represent the company through Boards such as American Cancer Society, Whiteman Air Force Base - Base Community Council, Missouri Auto Dealers Association, US Air Force – Honorary Command Chief and Chevrolet Digital Advisory Board.• Seek out & create new community & philanthropic partnerships• Support all community & philanthropic partnerships from a position of advocacy, to ensure we use the strength of Molle Auto Group\'s partnerships to benefit all partners and their respective missions.• Message about Molle Auto Group\'s philanthropic & community partners and advocate for them and their missions through social media and website executions. • Seek out, negotiate & facilitate dealership acquisitions to meet the company goals.

Education

• Illinois Eastern Community Colleges-Olney Central College

  Associate's degree, General Studies

• Southern Illinois University, Carbondale

  Bachelor of Science, Advanced Technical Studies, Automotive Technology, Southern Illinois University, Carbondale, IL

Skills

• Forecasting
• Continuous Improvement
• Automotive Aftermarket
• Income Statement
• Business Planning
• Operations Management
• Sales Operations
• Customer Retention
• Pricing
• Customer Service
• Automotive Engineering
• Leadership
• Sales Management
• Sales Process
• Automotive Parts
• Automobile
• Automotive Electronics
• Motorsports
• Warranty
• Product Development
• Competitive Analysis
• Selling
• Dealer Management
• Direct Sales
• Parts
• Team Building
• Negotiation
• Market Analysis
• Vehicles
• Market Planning
• Purchasing
• Process Improvement
• Cross-Functional Team Leadership
• Marketing Strategy
• Automotive
• Sales Presentations
• Fleet Management
• Manufacturing
• Sales
• Powertrain