Karla T.
Marketing Specialist @Backwell Tech
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WORK HISTORY
Marketing Specialist @Backwell Tech
Berlin, DE
Brand management and leadership, including brand usage, messaging and content management- Assets creation in concordance with agencies and design teams- Website content and design management- Event creative direction and coordination suppor
EDUCATION
Berlin School of Business & Innovation (BSBI)
Master of Science - MS, Digital Marketing
Istituto Tecnico Economico Statale "R.Valturio"
High School Diploma, Amministrazione, Finanza e Marketing
Colegio Serafín de Asís
High School Diploma
Pontificia Universidad Católica Madre y Maestra
Bachelor’s Degree, Marketing
University for the Creative Arts
Master of Science - MS, Digital Marketing
ABOUT KARLA T.
Multilingual marketing professional with 7+ years of international FMCG experience across EU and LATAM. Skilled in brand strategy, product launches, and cross-market campaign execution for global companies, including Colgate-Palmolive, McDonald’s and Beiersdorf. Proven ability to bridge global strategies with local consumer insights, manage cross-functional teams, and deliver growth in competitive categories.
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