Karla Margeson
Senior Level Marketing Strategist 🔧Content Writer 📝 Editor 🖊️ SEO 📈
- Role
- Managing Editor, Head of Content at Wheels Up Collective Marketing
- Location
- Tucson, AZ, US
- LinkedIn followers
- 500 followers
About Karla Margeson
I am a storyteller who traverses a variety of topics and mediums comfortably. I have an 20-year career in content marketing with a passion for telling brand and product stories in blogs, articles, emails, web content, and longform assets. With a deep expertise in email marketing including platform implementation and content building, I\'m uniquely qualified for end-to-end work on newsletters, nurture streams, and onboarding + churn reduction comms. Whether you need high-level strategy development, messaging, email and in-product execution, data review and optimization, or all of the above, it\'s likely I can be of some help. What stories are you hoping to have told?
Experience
Managing Editor, Head of Content
Wheels Up Collective Marketing
May 2021 — Present
I lead strategy and content development at this boutique B2B marketing agency, crafting strategic marketing plans and content that aligns with client goals, KPIs, budgets, and timelines. From messaging frameworks to final deliverables, I ensure every content asset—blogs, emails, landing pages, whitepapers, and the like—is purposeful, compelling, and optimized for engagement.
Education
Bellevue College
Associate in Arts & Sciences (AAS-DTA)
2002 — 2003
University of Washington
Communication, Communication, General
2003 — 2005
Skills
- Newsletters
- Online Marketing
- Content Development
- Privacy Law
- Creative Direction
- Ppc
- Email Marketing
- SEO
- Brand Management
- User Experience
- Marketing Strategy
- Blogging
- Sem
- New Media
- Video Games
- Global Marketing
- Marketing Budget Management
- Online Advertising
- Digital Marketing
- Relationship Marketing
- Customer Retention
- Xbox
- Advertising
- Quality Assurance
- Customer Lifecycle Management
- Search Advertising
- Test Cases
- Technology Transfer
- Global Strategy
- Social Networking
- Brand Awareness
- Project Management
- Social Media
- Analytics
- Privacy Compliance
- Marketing Communications
- Data Privacy
- Keywords
- Copywriting
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