Karla Henriksen
Experienced Marketing and Communications Professional
- Role
- Sr Loyalty and Product Manager at Arizona Lottery
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Karla Henriksen
Highly motivated, resourceful marketing professional with 15+ years demonstrated…
Experience
Sr Loyalty and Product Manager
Jul 2017 — Present · Phoenix, AZ, US
Develop strategies for draw game products to maximize agency sales and transfers to the State of Arizona.• Monitor on-line game portfolio performance and development through sales trends, data analysis, focus groups and consumer research analysis.• Developed and implemented a project management structure to the Agency and manage multiple concurrent projects from inception to fruition. • Launched new Fast Play game category and suite of products, generating nearly $20 million in revenue its first year in market.• Research, develop and introduce new online games to the product portfolio, and create ongoing player awareness strategies and promotions to support the product line. • Manage the development and implementation of the Arizona Lottery Players Club loyalty program.• Collaborate and create online game promotions, campaigns, and events.
Education
Art Institute of Dallas
Visual Communications
1993 — 1994
Sentral Burt High School
GenEd, General
1988 — 1991
Morningside University
BA, Business Marketing, Graphic Design
1991 — 1996
Skills
- Vendor Relationships
- Market Research
- Materials Development
- Salesforce.com
- Sourcing Materials
- Market Planning
- Advertising
- Disclosures Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Communications
- Product Launch Investment Management
- Product Life Cycle
- Product Launch
- Brand Development
- Training
- Content Management Systems
- Inventory Management
- Cms
- Inventory Control
- Department Budget Management
- Press Releases
- Trade Shows
- Inventory Reporting
- Sales
- Microsoft Office 2007
- Social Media
- Interactive Marketing
- Policies & Procedures Development
- Marketing Management
- Webcasting
- Email Marketing
- Leadership
- Product Management
- Development of Promotional Materials
- Collateral Materials Development
- Compliance Standards Management
- Management
- Training Delivery
- End to End Campaign Management
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