Karla Esquivel
Director of Programmatic @Moroch
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WORK HISTORY
Director of Programmatic @Moroch
Dallas, TX, US
EDUCATION
Southwestern University
BA, Communication Studies; Spanish
The University of Texas at Austin
MA, Advertising
SKILLS
ABOUT KARLA ESQUIVEL
As an experienced Director with a strong track record in client services, media management, and internal business development, I specialize in creating and executing data-driven digital strategies that drive measurable business growth. With deep expertise in media operations, programmatic advertising, digital media solutions, ad operations, and performance analytics, I am adept at leading cross-functional teams to deliver impactful, results-oriented campaigns.I excel at team management and have a proven ability to inspire, mentor, and develop talent to achieve both individual and organizational goals. My background in process development and internal business development allows me to streamline operations, optimize workflows, and implement scalable solutions that improve efficiency and drive revenue growth.By integrating cutting-edge digital strategies with performance insights, I work closely with clients to design customized solutions that meet their unique objectives. Whether optimizing programmatic media buys, refining ad operations, or developing comprehensive media strategies, I ensure that every campaign delivers maximum impact and value. My analytical mindset enables me to leverage data to continually refine strategies, ensuring that we stay ahead of industry trends and consistently exceed client expectations.I am passionate about driving innovation in the digital space and thrive in fast-paced, collaborative environments where I can lead teams to deliver both creative and operational excellence.Specialty Experience:• DSPs and Performance Optimizations with RTB• Direct Site Booking and Order Management• Display, Rich Media and Native• Connected TV/Advanced TV• Audio• DOOH• Mobile Geo and Event Targeting• Site Retargeting MappingDSP/Server/Social Platform Experience:• The Trade Desk• Centro/Basis DSP• Choozle• CM360/DoubleClick Bid Manager• Yahoo DSP• Amazon DSP• Simpli.Fi• DoubleClick Campaign Manager (DCM)• DoubleClick For Publishers (DFP)• Media Math• Facebook Business Manager/AdManager• Google AdWords (Including GDN and YouTube)• Instagram• X/Twitter• Pinterest• Snapchat• TikTokSpecialty Verticals:• Franchise/Co-Ops• Automotive• Education• Health• Travel• SaaS B2B and B2CStrengths & Experience:• Microsoft Office Suite• MOAT• DISQO• DoubleVerify• Nielsen• Peer39• OBK (Oracle BlueKai)
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