Karla Diaz Muciño
Account Manager @Ritchie Bros.
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WORK HISTORY
Account Manager @Ritchie Bros.
BC, CA
EDUCATION
University Canada West
Master of Business Administration - MBA
Tecnológico de Monterrey
BBA Marketing
ABOUT KARLA DIAZ MUCIÑO
As an innovation development manager with over 10 years of cross-channel CPG sales experience at Nestlé, I am passionate about data analysis, insights, and creative problem-solving. I have collaborated with marketing and sales teams to launch two key Maggi cooking aid innovation products, developing communication plans, pricing strategies, product concepts, and promotions. I have also led the trade marketing team for the dairy, cocoa, cooking aids, and beverage businesses, managing the annual marketing budget and developing tailor-made customer plans to deliver category growth. I completed an MBA program in Vancouver, specializing in digital marketing and green finance. I have also obtained digital marketing and social media certifications, demonstrating my commitment to continuous learning and skill development. I am eager to bring my skills and experience to a forward-thinking organization that values innovation, collaboration, and sustainability.
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